PenFit / Insights
For organisations

Better outcomes by design.

Individuals tell us what matters. PenFit Insights shows organisations what that means — for retirement approaches, proposition gaps, cohort differences and future design.

One question, one visual, one conclusion.

The Insights structure is deliberately organised around decisions an organisation may need to make.

1–3

Understand

What individuals value. Which retirement approaches align best. What a stronger proposition could look like.

4–6

Diagnose

How the current proposition compares. Where the gaps are. What a synthetic Typical Individual looks like.

7–10

Monitor

How groups vary. How the scheme compares. How preferences change over time. Model audit and governance.

From insight to design

Translate expressed preferences into proposition characteristics.

PenFit does not stop at a survey result. It maps preference evidence into a controlled set of 13 retirement characteristics, then tests how available or proposed retirement designs deliver them.

Reveal

What matters across the scheme population.

Compare

Which generic approaches align and where trade-offs remain.

Diagnose

Where the current proposition under-delivers characteristics people value.

Design

What a better-fitting proposition could aim to deliver.

Visible model governance

The audit is part of the Insights proposition.

Organisations can see the headline neutrality tests rather than simply being asked to trust a black-box ranking.

2,000,000synthetic profiles stress-tested
57.9fully neutral score for every strategy
6 / 6strategies can rank first
13 / 13leave-one-characteristic-out checks passed
Typical Individual

A representative profile without pretending an average person exists.

PenFit identifies the centre of the population preference pattern, finds a coherent valid 12-answer questionnaire pattern near that centre and runs it through the same Individual engine. If the population is too diverse, Insights should say there is no single representative typical individual.

No such individual exists. The Typical Individual is synthetic and should always be shown with an explicit representativeness measure.

Explore PenFit Insights

The live demonstrator uses illustrative population data to show the intended organisation-level experience.

Open Insights →